22 Dec 2019

Dubai Asset Management Continues Its Neighbourhood Investment Programme with New Facilities and Upgrades

Company continues to invest in improving its residents’ living experience.


Dubai Asset Management, the owner and manager of one of the city’s largest portfolios of rental residential communities and a member of Dubai Holding, today announced the completion of several enhancements, upgrades, and energy-saving initiatives across its communities.

As part of its ongoing neighbourhood investment program, the company announced the addition of three new pools at its Mirdif communities Shorooq and Ghoroob, and Remraam in Dubailand. Among other new facilities completed this year, is a new community events arena in Layan and the development of a new outdoor podium at Remraam, featuring an outdoor gym, BBQ and picnic area, chess tables, a foosball table and table tennis.

Furthermore, Al Khail Gate, which houses over 50,000 residents, has seen a new activity area for all ages with a jogging track, kids play area, table tennis and games section, meanwhile, Shorooq saw the launch of its solar panel illuminated running track. The novel additions to its popular communities are aligned with Dubai Asset Management’s commitment to offering its residents an enriched living experience across creative and well maintained spaces that bring residents together to enjoy and be active.

The upgrades completed within the year include lobbies redesigned in a contemporary style to create a more welcoming environment, enhancements to playgrounds with kids play zones, and extended opening hours of public spaces.

Arif Mubarak, CEO of Dubai Asset Management, said: “Our neighbourhood investment program has been a key pillar for Dubai Asset Management’s success over the years, and an essential factor contributing to our high retention rates and value that we bring our residents. As a company, we are committed to continuously enhancing our offerings, whether through upgrades or new facilities. This ensures that our communities and spaces are always well maintained, enjoyable, and safe, offering the best living experiences residents seek”.

He added: “In addition to community enhancements, we are also focusing on energy saving initiatives that align the UAE’s journey towards greater sustainability across all domains. We hope to raise environmental awareness not only through words but through tangible action on ground that gains the support of the over 100,000 residents living with us.”

Most recently, Dubai Asset Management invested in a host of environment-friendly solutions, including waste recycling, water fixtures retrofitting, LED lighting upgrades, renewable energy, building management systems (BMS), and variable-frequency drives. This continued investment in energy saving is part of its sustainability strategy and continues to work for the good of tomorrow.

Since June 2018, based on the volume of recyclable waste collected from the site, Dubai Asset Management’s Shorooq community is estimated to have saved 111 trees, over 2,300 gallons of oil, 102,627 hours of electricity, and 33,525 gallons of water. These numbers testify to the success of the company’s endeavours to manage waste effectively and promote the sustainable way of life.

Dubai Asset Management’s neighbourhood investment program demonstrates the company’s commitment to bringing the best of neighbourhood living to residents. The most recent additions, upgrades and energy saving initiatives are aligned with the its efforts of being a trust residential partner in Dubai.